In this issue

This June issue contains COVER STORY: Achieving Cost Efficiency - Cost efficiency is not only achieved through cleaner engines, but also through optimising the man-machine interface with a variety of machine control technologies, ‘correcting’ the usage patterns, and packaging solutions that takes care of clients’ business needs around project costs, top-line and bottom-line impact, and the total cost of ownership. VIEW from Subhasis Chatterjee, MD, India—Hydraulics Group, Eaton & Shankar Karnik, Asia Pacific Mobil SHC Brand Manager, ExxonMobil Lubricants and lot more from industry. FEATURE: Grading Up - Technology trends in motor grader segment. VIEW from Ajay Shankar, Country Manager, Caterpillar India & Amarnath Ramachandran, VP - Product Engineering & Knowledge Management, LeeBoy. FOCUS: Advantage Radials - Radial tyres may cost more, but offer better productivity, higher cost savings, and comfort. VIEWS fromHarkesh Jaggi, Commercial Director—Earthmover and Industrial Tyres, Michelin India & Rajiv Poddar, Joint Managing Director, BKT and many more industry people. INTERACTION with Ramanik Patel, Proprietor, Affix Cold Tread Company and many more features like SITE REPORT, GUEST COLUMN, DEALERS TALK, END-USER TALK, PRODUCT LAUNCH etc...

Equipment India Magazine Description:

EQUIPMENT INDIA is India’s first and only magazine for the infrastructure equipment industry. It successfully addresses the needs of information of the infrastructure equipment industry. It is the most specialized source of information for Contractors, Manufacturers, Dealers, Purchasers and the end users. It equips them with information to make easier and more profitable purchase decisions. 
Readership: Executives, Managers, Technical heads, Fleet operators, Procurement heads, Maintenance department heads & Purchase Heads from - Construction equipment Manufacturers and Dealers, Construction & Infrastructure Companies, Lubricants, Rental companies, Manufacturers of equipment accessories, components & attachments, OEM suppliers, Equipment finance companies, Service managers, Spare parts manufacturers & suppliers, etc. 
To advertisers, Equipment India is the most focused marketing platform as it not only guarantees visibility to the key decision makers and opinion leaders within the industry, but also promises effective communication with high recall given its conducive editorial environment.