Businessworld - November 30 2015


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Magazine Description
BW I BUSINESSWORLD is the largest selling and the highest circulated business magazine in the country. The core values of the magazine are rigorous and unbiased reporting, a laser-focus on trends and issues that will impact your business and life. Magazine is divided into three sections: Front of the book, Well of the magazine and Afterhours. Front of the magazine carries The Jottings section distils the essence and long-term implications of new rules, regulations, policies and corporate developments. It is a snapshot and a review of all the important things you need to keep in mind while planning your strategies. Well of the magazine contains the big in-depth stories and interviews, that focuses on the key business trends and issues that govern your future, or help you navigate the present better. Whereas, After Hours covers your life beyond the office and help make you a well-rounded executive. BW l BUSINESSWORLD is a fortnightly. The magazine is priced at Rs 40.

Issue Description
Madmen Invade India - Say hello to Madison Avenue as advertising and marketing’s giants march in to meet a high-growth economy head-on.

Page 60- Steeling The Show - JSW Steel is seeking to counter dumping with a better product mix and greater focus on retail

Page 74 - ‘I Will Create A Tech Team In India’ - OnePlus founder and CEO Pete wants to tap into the software talent of India

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