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A candid enquiry into the motivation and winning habits of Ethiopia’s long-distance runners. Adapted from British director Jerry Rothwell’s celebrated documentary film, enhanced with new characters and previously unseen material. 9Lives traces the modern-day alchemy of Ethiopia's gold medal-winning Olympians to the rural town of Bekoji, an isolated hilltop which is home to a phenomenal proportion of the world’s finest long-distance athletes:

“Raw universal laws of running…that can override poverty and even hunger” -- The RunningBug.com

9Lives-Town of Runners is a must-read survey for runners and armchair philosophers alike. The diverse cast includes teenage runners and best-friends Alemi and Hawii, triple-Olympic gold medalist Tirunesh Didaba (10,000 metres, London 2012) and local boy Biruk who sells soap and matches through the window of his grandmother’s kiosk. A compelling portrait of disciplined ambition, and a measure of Africa's changing place in the world.

9Lives Magazine Description:

Character for the digital age: 9Lives breaks the mould of traditional storytelling. In vivid media and exquisite design, our unique editorial concept brings complex ideas to life - without the constraints of an authored narrative. A new approach to storytelling, 9Lives makes complex ideas easy to digest for a dispersed audience. Unlike traditional publishing, readers can navigate all nine content fields in any sequence, responding to diverse interests and different perspectives. Fast and highly effective, each issue of 9Lives is tailor-made for deep learning, analysis, training and reportage.