![HOW AI COULD DERAIL RILDISNEY INDIA MERGER](https://cdn.magzter.com/Outlook Business/1714641695/articles/8CEJQ3BlF1714646467262/HOW-AI-COULD-DERAIL-RILDISNEY-INDIA-MERGER.jpg)
In this context, the aggressive strategy adopted by Reliance to stream cricket for free via JioCinema has not only intensified the strain on Disney's finances but also precipitated substantial losses for Hotstar. Concurrently, Disney's global operations are under significant cost-cutting pressure, exacerbating the financial distress of its Indian ventures.
Given these circumstances, the industry was teetering on the brink of consolidation, the primary question being the identity of the partners and the terms of agreement. Emerging from this tumult, Reliance positioned itself as the prime candidate, wielding considerable negotiating leverage to ensure the merger unfolded on its terms.
Business Implications
The merger heralds a new era of enhanced economic efficiency for the business. The consolidation is expected to reduce the number of players in the field, leading to diminished competition, improved revenue realisation, lower content acquisition costs, and ultimately, better profitability. This strategic alliance between Reliance and Disney is set to redefine the media landscape, creating a behemoth capable of leveraging scale to dictate terms more favourably.
For the audience, this merger signals a forthcoming increase in subscription and access costs. However, this is a double-edged sword, as the augmented financial health of media companies will empower them to invest more significantly in the creation of high-quality content. This is expected to elevate the viewing experience, offering more varied and engaging content that could justify the increased financial outlay from consumers.
Bu hikaye Outlook Business dergisinin May 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Outlook Business dergisinin May 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
![DEMAND DRAFT](https://reseuro.magzter.com/100x125/articles/259/1721878/cVdja28Fc1717485748551/DEMAND-DRAFT.jpg)
DEMAND DRAFT
A new government, a new beginning. However, for industry leaders, it is a time of uncertainty as they wait and watch what policies the new dispensation will enact.
![REBEL'S GUIDE TO SUCCESS WITH FOOD](https://reseuro.magzter.com/100x125/articles/259/1721878/dDV5nDw8U1717738810177/REBELS-GUIDE-TO-SUCCESS-WITH-FOOD.jpg)
REBEL'S GUIDE TO SUCCESS WITH FOOD
Having started its journey in 2004 as a quickservice restaurant under the brand name Faasos, Rebel Foods, now a unicorn, aims to expand its footprint. Jaydeep Barman, co-founder of Rebel Foods, talks to Vinita Bhatia about the company’s growth plans, focusing on Tier-II and -III cities, licensing as a strategy and more. Edited excerpts:
![NATURE BECKONS](https://reseuro.magzter.com/100x125/articles/259/1721878/6wicP08Oq1717497572286/NATURE-BECKONS.jpg)
NATURE BECKONS
When not busy at work, Naivedya Agarwal, co-founder and CEO of manufacturing start-up Runaya, indulges in activities that keep him close to nature, like wildlife photography, safaris, flying and holidays at beaches and the hills
![Combining Minimalism and Material Responsibility for Timeless Furniture Pieces](https://reseuro.magzter.com/100x125/articles/259/1721878/fVJcb0s071717497442675/COMBINING-MINIMALISM-AND-MATERIAL-RESPONSIBILITY-FOR-TIMELESS-FURNITURE-PIECES.jpg)
Combining Minimalism and Material Responsibility for Timeless Furniture Pieces
Leading Furniture Industry with Inspiring Innovation, Sustainability, Customization, and Collaboration. EK Designs creates designs with honesty and transparency upholding the strict quality norms.
![Participation Over Dictation Leads to Excellence: Girish Avansta](https://reseuro.magzter.com/100x125/articles/259/1721878/Idekw_2Cn1717497280111/PARTICIPATION-OVER-DICTATION-LEADS-TO-EXCELLENCE-GIRISH-AVANSTA.jpg)
Participation Over Dictation Leads to Excellence: Girish Avansta
Accellor's innovative Al-backed designs are a result of the whole-hearted participation of every employee
![Leading the Charge in Digital Transformation by Pioneering the Future of Enterprise Automation](https://reseuro.magzter.com/100x125/articles/259/1721878/yaOna8lxE1717497146049/LEADING-THE-CHARGE-IN-DIGITAL-TRANSFORMATION-BY-PIONEERING-THE-FUTURE-OF-ENTERPRISE-AUTOMATION.jpg)
Leading the Charge in Digital Transformation by Pioneering the Future of Enterprise Automation
Areteans is Revolutionizing Business Automation and AI Integration
![Recognizing MSME Excellence and Charting the Future: Insights from Outlook Business Spotlight Awards 2024](https://reseuro.magzter.com/100x125/articles/259/1721878/2CqZPw1Mt1717496936486/RECOGNIZING-MSME-EXCELLENCE-AND-CHARTING-THE-FUTURE-INSIGHTS-FROM-OUTLOOK-BUSINESS-SPOTLIGHT-AWARDS-2024.jpg)
Recognizing MSME Excellence and Charting the Future: Insights from Outlook Business Spotlight Awards 2024
MSMEs are the \"unsung heroes who keep our industries humming and our dreams soaring.
!["Sustainability is an Essential Component of Lubrizol's Corporate DNA"](https://reseuro.magzter.com/100x125/articles/259/1721878/IFUKSP8UP1717496628839/SUSTAINABILITY-IS-AN-ESSENTIAL-COMPONENT-OF-LUBRIZOLS-CORPORATE-DNA.jpg)
"Sustainability is an Essential Component of Lubrizol's Corporate DNA"
Bhavana Bindra, Lubrizol's dynamic Managing Director, shares her views on sustainable growth and Lubrizol's impact in India.
![Modernizing Mobility: India's Need For A Smarter And Sustainable Passenger Transportation Solution](https://reseuro.magzter.com/100x125/articles/259/1721878/08pAITfWO1717496480436/MODERNIZING-MOBILITY-INDIAS-NEED-FOR-A-SMARTER-AND-SUSTAINABLE-PASSENGER-TRANSPORTATION-SOLUTION.jpg)
Modernizing Mobility: India's Need For A Smarter And Sustainable Passenger Transportation Solution
India is at the forefront of a transformative wave of urbanisation. To combat climate change and urban pollution, upgrading infrastructure and embracing sustainable mobility, particularly in efficient mass transportation systems is an imperative.
![Bank Imbalance](https://reseuro.magzter.com/100x125/articles/259/1721878/EpHw2fpWs1717493740458/crp_BANK-IMBALANCE.jpg)
Bank Imbalance
As investors turn to more lucrative options, banks in India are seeing sluggish growth in deposits. With a limited arsenal to compete with high returns available elsewhere, they are struggling to balance deposits with the amount of loans they are handing out